Airtel takes on Jio, sparks price war in data market - Indian telecommunications services company Bharti Airtel has triggered a price war in the data market on Thursday with a slew of offers for the customers.
Market analysts say the price war has been triggered by the impending launch of Reliance Jio by the end of 2015, forcing telcos to slash prices and attract as many subscribers as possible.
Airtel announced data cash back offer through which customers would get back 50 percent of the data (2G/3G/4G) they used between 12 am and 6 am. The cash back would be credited to their account the next morning.
By availing the pack, customers will pay only for half of the data consumed during wee hours. While Airtel prepaid mobile subscribers can avail of offer from Thursday, it will soon be extended to postpaid subscribers.
Srini Gopalan, director of consumer business at Airtel, said similar to the postpaid package myPlan that permits users to share data plans, prepaid users would now be able to share their data plans among 4 family members.
The telecom major also launched the Smartphone Surprise offer. Consumers who upgrade their mobile device on Airtel prepaid will be entitled to gifts ranging from free data for a year, double data benefits, blue tooth speakers, headsets and tablets.
Both new and existing subscribers can avail the offer by buying a smartphone from Airtel Surprises web page. All prepaid subscribers buying a smartphone from Snapdeal would get an additional onetime offer of Rs 750 off on the device.
Airtel also announced unlimited music downloads for free on Wynk Music app and 5 films for free on Wynk Movies. The mobile offers follow Airtel?s price reduction move on the broadband front in August.
Vodafone has confirmed that it will launch 4G services by the end of this year. Important data markets including Delhi, Kochi, Mumbai, Kolkata and Bengaluru will be part of the first wave of the roll out.
Another telecom operator Aircel announced free basic internet on its voice packages in Tamil Nadu, where it leads the market.
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